Google Ads

Google Ads for Antique Dealers: Attracting Collectors

Steve Murray
May 6, 2024

When it comes to Google Ads for antique dealers, it's less about chasing clicks and more about whispering sweet nothings into the algorithm's ear. There's no room for a sledgehammer approach here, not with collectors who can spot a reproduction Chippendale from a kilometre away.

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Google Ads

Google Ads for Boat Manufacturers: Promoting New Boats

Steve Murray
May 5, 2024

A boat without a sturdy hull is like a campaign without ad extensions: it might float, but it won’t win any races.

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Google Ads

Google Ads for Authors and Writers: Attracting Book Buyers

Simone Robinson
May 4, 2024

When it comes to selling books in this digital age, authors and writers often feel like they're navigating the sea in a paper boat.

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Design

Innovative Typography Techniques in Modern Web Design

Simone Robinson
May 4, 2024

Ever wondered what keeps web typography tickling the ivories of innovation? Well, the answer lies in the relentless pursuit of designers to blend aesthetics with functionality, creating sites that not only look phenomenal but also communicate effectively.

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Design

Implementing Real-Time Collaboration Features in Website Design

Dion Lovrecich
May 4, 2024

Imagine attempting to orchestrate a symphony over email. Each musician sends you a recording, and you try to mash them together into coherence—sounds like a recipe for a cacophony, right?

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Design

Developing Sustainable Websites: Techniques and Tools

Danielle Henderson
May 4, 2024

When one thinks of website development, the image of a digital construction site rarely springs to mind—yet, here we are, talking about reducing virtual carbon footprints. It’s not about planting trees in your code (though wouldn’t that be something?), but about integrating eco-friendly practices that could make even the staunchest tree-hugger nod in approval.

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Design

How to Incorporate User Feedback into Website Redesigns

Steve Murray
May 4, 2024

Diving into the nitty-gritty of user feedback collection, surveys and questionnaires stand out as both a goldmine and a potential minefield. The key to unlocking their value lies in crafting them with precision and a touch of psychological insight.

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Design

Designing Websites with a Focus on User Mental Health

Simone Robinson
May 4, 2024

Who knew that your late-night scrolling could be more than just a bad habit? It turns out, the way websites are designed can significantly impact your mental health.

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Design

Designing Websites for Augmented Reality Devices

Danielle Henderson
May 4, 2024

Augmented Reality (AR) isn't just a party trick for your smartphone; it's revolutionising how we interact with web content on AR devices.

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Design

Creating Websites for Smart Home Integration

Steve Murray
May 3, 2024

Diving into the world of smart home ecosystems and technologies is like trying to pick the perfect doughnut from an endless array—deliciously complex.

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Agency

Interactive PPC Ads: Engaging Users Through Clickable Content

Dion Lovrecich
May 2, 2024

Crafting clickable content in the realm of PPC ads is akin to perfecting a fine art, with each brushstroke aimed at capturing and retaining the viewer’s attention. This isn’t merely about making something shiny enough to catch the eye—it’s about creating a magnetic pull that engages the user on a more intuitive and interactive level.

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Agency

Advanced Keyword Research for Long-Tail PPC Campaigns

Steve Murray
May 2, 2024

Ever tried herding cats in a hurricane? That’s a walk in the park compared to nailing down the perfect long-tail keywords for your PPC campaigns. But fear not, the art of keyword alchemy is not lost, especially when armed with the right tools and a penchant for data dives deeper than the Mariana Trench.

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Agency

Maximising Mobile PPC for Increased Click-Through Rates

Simone Robinson
May 1, 2024

Who said a great user experience was reserved for Michelin-starred restaurants and luxury spa days? In the digital marketing arena, creating mobile-friendly PPC ads that offer an optimal user experience is akin to serving a gourmet meal through your user’s smartphone screen.

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Design

Creating Websites for Multi-Generational User Bases

Simone Robinson
May 1, 2024

Navigating the choppy waters of user interface (UI) design for a span of generations that ranges from tech-savvy toddlers to silver surfers can certainly raise a few hairs—figuratively, at least, for those who haven't pulled theirs out already!

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