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Our technical SEO process


Step 1. Research

Researching technical SEO is the foundation upon which successful campaigns are built. Extra Strength emphasises a comprehensive approach, examining critical factors such as website architecture, keyword targeting, and competitor analysis. Industry leaders like Moz and SEMrush provide invaluable data, aiding in identifying high-performing keywords and understanding competitors' strategies. By combining these insights, Extra Strength crafts a solid foundation for their SEO campaigns.

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Effective testing is crucial to refining and optimizing technical SEO strategies. Extra Strength employs a systematic testing process that includes A/B testing, user experience assessments, and performance monitoring. Google's PageSpeed Insights and tools like GTmetrix are instrumental in evaluating website speed and performance, allowing Extra Strength to make data-driven decisions to enhance user experience and search engine rankings.

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Analysing the performance of technical SEO initiatives is an ongoing process at Extra Strength. Utilising Google Analytics and Search Console, Extra Strength tracks key metrics such as organic traffic, bounce rates, and conversion rates. This data-driven analysis informs strategic adjustments, ensuring sustained improvement in search engine visibility and user engagement.

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Step 4. Iterations

Continuous improvement is at the core of Extra Strength's approach to technical SEO. Regular audits using tools like Screaming Frog uncover potential issues, and industry leaders like Ahrefs contribute insights into backlink profiles. By incorporating these findings, Extra Strength creates iterative strategies, adapting to evolving search engine algorithms and user behaviours.

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we work with the best

Working smarter on technical SEO updates

Extra Strength utilises Screaming Frog which is a technical SEO auditing tool, it stands out for its comprehensive website crawling capabilities and detailed reports. Ahrefs, endorsed by Search Engine Journal, is lauded for its backlink analysis and competitor research functionalities, aiding in robust SEO strategies. These tools empower our digital marketers to conduct thorough technical SEO audits and implement effective optimisations.

Using data intelligence

Analysing technical SEO data

Extra Strength sets the standard in the technical SEO landscape. Our proprietary tools, such as our comprehensive website crawler and detailed reporting system, exemplified by our Extra Crawl technology, ensure thorough technical SEO audits. Additionally, we harness the power of Ahrefs and Screaming Frog, both are recognised industry leaders for backlink analysis and competitor research, enabling robust SEO strategies.

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Technical SEO accounts team member
performance & results

Results expected from technical SEO?

The culmination of Extra Strength's technical SEO efforts yields tangible results for businesses. Increased organic traffic, improved search engine rankings, enhanced user experience, and higher conversion rates are common outcomes. While specific results may vary, businesses can anticipate a marked improvement in their online presence and performance through diligent implementation of technical SEO strategies.


frequently asked questions


How often should Extra Strength conduct technical SEO audits?

At Extra Strength, we recommend performing technical SEO audits at least once every quarter. This ensures continual website health and optimal search engine performance.

Can duplicate content negatively impact SEO?

Absolutely. Search engines penalise duplicate content, as it confuses indexing and dilutes the relevance of your website's content.

What role does mobile optimisation play in Extra Strength's technical SEO approach?

Mobile optimisation is a cornerstone of our SEO success strategy. Search engines prioritise mobile-friendly websites in their rankings, aligning seamlessly with our approach.

How does site speed impact SEO, and what tools does Extra Strength use to measure it?

Site speed significantly influences SEO. At Extra Strength, we utilise cutting-edge tools like our Extra LoadSpeed tool, alongside industry standards like Google PageSpeed Insights, to measure and recommend improvements for optimal performance.

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