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How we build Webflow websites

Process

Step 1. Research

Before delving into the Webflow platform, it's crucial to conduct thorough research. Understand the target audience, industry trends, and competitors. Identify the goals of the website and gather inspiration for design elements. This research phase lays the foundation for a successful Webflow project.

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Step 2. TESTING

User experience (UX) is paramount in web design. Webflow's visual design interface facilitates the creation of intuitive and visually appealing interfaces. Testing the UX involves ensuring that the design is user-friendly, responsive across devices, and aligns with the target audience's expectations. Conducting usability testing and gathering feedback can help refine the website's UX.

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Step 3. ANALYSIS

Conversion rate optimisation (CRO) is crucial for achieving desired outcomes on a website, whether it's making a purchase, filling out a form, or engaging with content. In Webflow, designers can optimise elements for conversions, such as call-to-action buttons and form placements. Analysing CRO involves tracking user interactions and making data-driven decisions to enhance conversion rates.

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Step 4. Iterations

Webflow's flexibility allows for iterative design and optimisation. After the initial launch, gather user feedback, monitor analytics, and identify areas for improvement. Webflow's visual interface makes it easy to iterate on designs, adjust layouts, and optimise content for better performance and user satisfaction.

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Webflow design example
we work with the best

Webflow supports integrations with various tools that enhance its capabilities. Integrating third-party tools for analytics, marketing automation, and customer relationship management can provide additional insights and functionality. Utilising these integrations can streamline workflows and enhance the overall performance of a Webflow website.

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Using data intelligence

Designing with data

Webflow's design decisions can be driven by data. Analyse user behaviour, engagement metrics, and conversion data to inform front-end development. This approach ensures that design decisions are rooted in user preferences and contribute to the overall success of the website.

Webflow design example
Webflow design example
performance & results

Brilliantly! Google loves it, we love it, and pretty much everyone that uses it loves it. Especially those that pass the initial learning curve (which is not that steep). We've seen conversion rates improve by as much as 1400% but generally they move up a nominal amount that matters when you look at website volume. For example, a conversion rate of3% is typically improved to >5% using Webflow. Naturally this differs by industry and the type of site but you get the idea. It works.

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frequently asked questions

FAQs

How does Webflow differ from other website design platforms?

Webflow is a cloud-based web design tool that enables users to visually design, build, and launch responsive websites. Distinguishing itself from traditional platforms, Webflow combines a visual design interface with a robust code editor, allowing users to create custom websites without extensive coding knowledge.

Can I use my own custom code alongside Webflow's visual design tools?

Certainly, Webflow offers a code editor allowing users to incorporate custom HTML, CSS, and JavaScript into their projects. This flexibility enables users to integrate third-party tools, implement specific design elements, or optimise their websites for unique requirements.

How can I ensure that my Webflow-designed website is optimised for search engines (SEO)?

Webflow provides built-in SEO tools, allowing users to customise meta titles, descriptions, and other essential SEO elements for each page. Additionally, Webflow automatically generates clean and semantic code, contributing to better search engine rankings. This guidance helps users understand the SEO features within Webflow and best practices to enhance the visibility of their websites.

Is Webflow suitable for e-commerce websites, and what features does it offer for online stores?

Absolutely, Webflow is well-suited for e-commerce websites, providing a range of features for online stores. Users can design and customise product pages, create a secure shopping cart system, and integrate with popular payment gateways. This information helps users grasp the capabilities of Webflow for e-commerce purposes, ensuring informed decisions when designing and launching their online stores.

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Primary service Areas

torquay

anglesea

jan jac

ocean grove

waurn ponds

geelong

queenscliff

portarlington