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How we build Wordpress websites

Process

Step 1. Research

Before embarking on a WordPress website project, thorough research is essential. This involves understanding the target audience, competitors, and industry trends. Additionally, exploring suitable themes and plugins, along with assessing the website's goals and content strategy, lays the groundwork for a successful WordPress venture.

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Step 2. TESTING

User experience (UX) testing is a critical phase in WordPress website development. Conducting usability tests, assessing navigation, and ensuring responsiveness across various devices contribute to an optimized UX. This iterative process ensures that the website meets user expectations and functions seamlessly.

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Step 3. ANALYSIS

Conversion Rate Optimisation (CRO) is pivotal for achieving website goals. On WordPress, analysing CRO involves scrutinising user interactions, optimising call-to-action elements, and leveraging data from analytics tools. Implementing strategic changes based on this analysis enhances the website's ability to convert visitors into customers or achieve other desired actions.

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Step 4. Iterations

Continuous improvement is inherent in successful WordPress website management. Iterative optimisation involves monitoring performance, analysing user feedback, and implementing enhancements. Regular updates to content, design elements, and functionality contribute to keeping the website relevant and effective over time.

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Powering up your Wordpress site

Enhancing WordPress functionality involves integrating relevant tools and plugins. Whether for SEO, security, e-commerce, or analytics, leveraging integrations optimizes the website's performance. Regularly exploring and implementing new tools keeps the WordPress site aligned with evolving industry standards and user expectations.

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Using data intelligence

Data-driven Wordpress design

Front-end development in WordPress is strengthened by a data-driven approach. Utilising analytics and user behavior data informs design decisions, content placement, and overall user interface improvements. This method ensures that front-end development aligns with user preferences and contributes to achieving website objectives.

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performance & results

Results from a new Wordpress website?

If SEO and conversion rates are important to your business then Wordpress has been mastering both of them for years. Often through the use of plugins but nevertheless it does the trick. Monitoring key metrics after the new site is built (page views, bounce rate etc) is important but ultimately we look to improve conversion rates and we won't give up until we do.

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frequently asked questions

FAQs

What are the key principles of responsive design in WordPress?

Responsive design in WordPress involves creating websites that adapt seamlessly to various screen sizes and devices. Key principles include using a mobile-first approach, utilising flexible grids and layouts, and incorporating media queries to adjust styles based on device characteristics. It ensures a consistent and user-friendly experience across desktops, tablets, and smartphones.


How can I ensure optimal site performance in WordPress design?

Optimal site performance is crucial for user satisfaction and search engine rankings. To achieve this in WordPress, follow best practices such as optimising images, leveraging browser caching, minimising HTTP requests, and using a content delivery network (CDN). Additionally, regularly update plugins and themes, and consider implementing lazy loading for images to improve loading times.

What role does user experience (UX) play in WordPress design?

User experience is central to the success of a WordPress website. Prioritise intuitive navigation, clear information architecture, and a visually appealing design. Optimise loading times, ensure readability with proper font choices and contrast, and implement accessible design elements. Regularly test your site's usability, gather user feedback, and iterate on design to enhance the overall user experience.

How can I maintain WordPress security through design principles?

Security is a critical aspect of WordPress design. Follow best practices such as keeping WordPress, themes, and plugins updated, using strong and unique passwords, and implementing two-factor authentication. Employ secure coding practices, validate and sanitise user input, and regularly perform security audits. Additionally, consider using SSL/TLS for encrypted communication and implement a reliable backup and recovery strategy to mitigate potential risks.

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