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Our Google Ads process

Process

Step 1. Research

As leaders in Google Ads, our research phase is informed by a wealth of experience and a strategic use of tools. Employing Google Trends, Unbounce, and the Keyword Planner, we ensure a comprehensive understanding of market trends, competitor strategies, and the nuanced dynamics of Google Ads.

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Step 2. TESTING

At Extra Strength, our expertise shines in the testing phase. We, as Google Ads optimisation experts, leverage tools such as SEMrush Ad Insights and WordStream to conduct thorough tests. Our focus on reducing cost-per-clicks (CPCs), improving ad relevancy, and reverse engineering conversion funnels allows us to identify optimal approaches for enhancing ad visibility and user engagement.

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Step 3. ANALYSIS

Going beyond traditional metrics, we, at Extra Strength, understand the importance of click attributions and optimising assisted conversions. With the EngineRoom's Google Ads dashboard and Google Optimize, we evaluate the effectiveness of implemented strategies, refining our tactics based on real-time data and industry benchmarks.

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Step 4. Iterations

Continuous refinement is our ethos during the iteration(s) phase. With a global team collaborating seamlessly, we focus on increasing click-through rates (CTRs) and improving the relevancy of Google Ads rich media and ad copy. Rooted in Google Ads best practices, our approach ensures adaptability to evolving algorithms, trends, and user behaviours.

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we work with the best

Industry Tools for Google Ads

From the Keyword Planner, Keyword Projections, and Google Trends to Unbounce, the EngineRoom's Google Ads dashboard, SEMrush Ad Insights, Google Optimize, and WordStream, we ensure a data-driven approach to optimising Google Ads campaigns.

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Using data intelligence

Data science meets Google Ads

We integrate data science into our Google Ads strategy. By reducing Google Ads cost per acquisition (CPA), we leverage machine learning algorithms and advanced statistical methods. The analysis of datasets from Google Analytics, Google Ads, and SEMrush enables us to make informed decisions for optimal Google Ads performance.

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performance & results

Google Ads offer instant results

Businesses partnering with us can expect heightened brand visibility, better click-through rates, and enhanced conversion rates. Our commitment to reducing CPCs and improving ad relevancy directly contributes to a lower Google Ads cost per acquisition, showcasing the effectiveness of our strategic and tool-enhanced approach.

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frequently asked questions

FAQs

How does Extra Strength's global team contribute to the success of Google Ads campaigns?

Our global team, with specialists worldwide, collaborates seamlessly to ensure Google Ads campaigns are optimised for success. Our diverse expertise enhances the adaptability of strategies to different markets and user behaviours.

Can you elaborate on Extra Strength's approach to transparent pricing and the benefits it brings to clients using Google Ads services?

Transparent pricing is a fundamental aspect of our commitment to client satisfaction. It ensures that clients have a clear understanding of costs, fostering trust and providing a solid foundation for collaborative success in Google Ads campaigns.

How does Extra Strength optimise assisted conversions in Google Ads campaigns, and why is it a crucial aspect of our strategy?

Optimising assisted conversions is a key focus for us at Extra Strength. By understanding click attributions and the entire conversion journey, we ensure that Google Ads campaigns are strategically aligned to drive valuable user actions, contributing to overall campaign success.

Can you provide insights into Extra Strength's approach to reducing Google Ads cost per acquisition (CPA) and how it benefits businesses?

Our approach involves utilising Google Ads best practices, reducing CPCs, and leveraging advanced statistical methods. This not only lowers the Google Ads cost per acquisition but also enhances overall campaign efficiency and effectiveness.

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Primary service Areas

torquay

anglesea

jan jac

ocean grove

waurn ponds

geelong

queenscliff

portarlington