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Tagged articles from the Extra Strength information centre

Steve Murray

Leveraging Astronomical Events for Timely SEO Content Strategies

Utilising astronomical events for SEO isn’t just about whipping out articles on 'How to Watch the Leonid Meteor Shower'. No, it's far more nuanced, involving an acute understanding of user intent, search trends, and timely content delivery.
12
 min read  |   
Apr 18, 2024
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SEO
Danielle Henderson

Leveraging Ethical Hacking Skills for Advanced SEO Diagnostics and Security

Ethical hacking, an often misunderstood term relegated to the realms of IT security, is making significant inroads into the SEO industry, particularly in areas like diagnostics and security.
13
 min read  |   
Apr 18, 2024
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SEO
Dion Lovrecich

Mobile-First Indexing: Preparing Your SEO Strategy for a Mobile-Dominant World

Diving into the pool of mobile-first design, one must start with the backbone of any good website: responsive design.
14
 min read  |   
Apr 17, 2024
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SEO
Simone Robinson

Exploring the Influence of Paranormal Phenomena on Search Trends

In the ever-evolving digital era, paranormal phenomena have carved a niche in the bedrock of Internet culture, influencing search trends and engaging communities like few other topics can.
14
 min read  |   
Apr 17, 2024
 in 
Design
Danielle Henderson

Leveraging the Psychology of Colours to Enhance Website Accessibility and Usability

When it comes to designing a website, selecting the right colour palette isn't just a question of aesthetics—it's a strategic decision that can significantly affect accessibility and user engagement.
12
 min read  |   
Apr 17, 2024
 in 
Design
Steve Murray

International SEO: Navigating the Challenges of Global Search Visibility

If you think mastering SEO in your local market is a game of chess, going global with International SEO is akin to playing three-dimensional chess blindfolded.
14
 min read  |   
Apr 17, 2024
 in 
SEO
Steve Murray

From Snippets to Success: How to Win with Featured Snippets in SEO

In the relentless pursuit of SEO supremacy, understanding and capturing featured snippets in search results is akin to finding a golden ticket in Willy Wonka's chocolate bar—it's a surefire way to catapult your website to the top of Google's SERPs (Search Engine Results Pages). But what exactly is a featured snippet, and why does it hold such sway over your digital destiny?
14
 min read  |   
Apr 16, 2024
 in 
SEO
Danielle Henderson

Green SEO: Strategies for Eco-Friendly Website Optimisation

Enter Green SEO, an emerging titan in the realm of digital marketing, poised to make our online activities a bit more Mother Earth friendly.
13
 min read  |   
Apr 16, 2024
 in 
SEO
Simone Robinson

Hidden Gems: Uncovering the Potential of Long-Tail Keywords for Niche SEO

Long-tail keywords, those wonderfully specific phrases often relegated to the SEO periphery, are, in fact, the unsung heroes of targeted search marketing.
13
 min read  |   
Apr 16, 2024
 in 
SEO
Dion Lovrecich

Interactive Content: The Next Frontier in SEO

Interactive content isn’t just a buzzword to throw around in board meetings to sound clever. It’s a crucial strategy for SEO in an era where user engagement metrics influence search rankings more than ever before.
14
 min read  |   
Apr 16, 2024
 in 
SEO
Dion Lovrecich

Gamification in E-commerce: Design Strategies for Enhancing User Engagement and Loyalty

Gamification is the secret sauce turning the staid process of "add to cart" into an exciting saga where every click can earn points, badges, or even escalate the customer into a new echelon of shopping mastery.
13
 min read  |   
Apr 15, 2024
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Design
Dion Lovrecich

Leveraging Neuromarketing in Web Design: Subconscious Triggers for Enhanced Conversion Rates

Neuromarketing, while incredibly effective in understanding and influencing consumer behaviour, treads a delicate line between persuasion and manipulation, setting the stage for a plethora of ethical considerations.
15
 min read  |   
Apr 15, 2024
 in 
Design
Dion Lovrecich

Ephemeral Content and SEO: Strategies for Short-Lived Content Optimisation

Dive into the world of ephemeral content and one might initially question its SEO value, given its transient nature. However, there's more to this fleeting content than meets the eye, especially when you consider its burgeoning role in enhancing search engine optimisation (SEO) strategies.
13
 min read  |   
Apr 15, 2024
 in 
SEO
Dion Lovrecich

Exploring the SEO Potential of Non-Fungible Tokens (NFTs) in Digital Marketing

The rise of NFTs is emblematic of a digital culture enamoured with uniqueness and ownership.
13
 min read  |   
Apr 15, 2024
 in 
SEO
Dion Lovrecich

Eco-Friendly Web Design: Strategies for Reducing Your Website's Carbon Footprint

Let's talk about your digital footprint - not just what you tread on the information superhighway but what imprint it leaves on the environment. Every website out there, buzzing through the fibre optic cables of the internet, consumes electricity.
11
 min read  |   
Apr 14, 2024
 in 
Design
Dion Lovrecich

Emotional Design: Crafting Websites That Connect on an Emotional Level

Ever caught yourself tearing up over a poignant advert or chuckling at a cleverly designed app? That’s emotional design at work, harnessing the power of feelings to forge a deeper connection with users. With the digital landscape ever-evolving, understanding emotional design is not just advantageous—it's imperative for creating compelling user experiences that stick.
14
 min read  |   
Apr 14, 2024
 in 
Design
Dion Lovrecich

Ethical AI in Web Design: Balancing Automation with Human-Centric Design Principles

If you've ever yelled at a chatbot, "You're not understanding me!" you know that integrating AI into web design isn't just about slick automation; it's about crafting experiences that feel as thoughtful and responsive as a good human designer.
13
 min read  |   
Apr 14, 2024
 in 
Design
Dion Lovrecich

Biometric Feedback in Web Design: Tailoring Experiences Through User Physical Responses

Biometric feedback, an integral part of user experience (UX) design, is revolutionising how designers approach website creation. It's all about utilising real-time physical responses from users—like eye tracking, heart rate variability, and even galvanic skin response—to tailor more engaging and personalised web experiences.
15
 min read  |   
Apr 13, 2024
 in 
Design
Dion Lovrecich

Blockchain and Web Design: Enhancing Security and User Trust Through Technology

Blockchain, in its simplest form, is a distributed ledger technology (DLT) where transactions are recorded with an immutable cryptographic signature called a hash. It’s not just a tech fad; it’s the backbone of cryptocurrencies like Bitcoin and a host of other applications that require absolute non-repudiation in their records. If you’ve ever wanted your data handling to be transparent yet secure as Fort Knox, blockchain is your go-to.
12
 min read  |   
Apr 13, 2024
 in 
Design
Dion Lovrecich

Applying Feng Shui Principles to Website Layout for Enhanced SEO Chi

Incorporating Feng Shui into web design starts with understanding its core principles: harmony, balance, and energy flow. These principles, when thoughtfully applied, not only attract positive energy but can also significantly elevate a website's search engine optimisation (SEO) performance.
16
 min read  |   
Apr 12, 2024
 in 
SEO
Dion Lovrecich

Behavioural Design: Influencing User Actions Through Design Principles

The covert art of shaping user behaviour through design intricacies that are as influential as they are imperceptible. It's like the wizard behind the curtain, only instead of smoke and mirrors, it uses psychology-backed principles to subtly encourage users to take action, such as signing up, buying, or just clicking around.
11
 min read  |   
Apr 12, 2024
 in 
Design
Dion Lovrecich

Beyond A/B Testing: Exploring Multivariate Testing for CRO

A/B testing, though invaluable, often scratches just the surface of what’s possible in optimisation. It limits the variables to two scenarios, typically comparing different versions of a webpage or app feature to determine which performs better in terms of user engagement or conversion.
10
 min read  |   
Apr 12, 2024
 in 
Ads
Dion Lovrecich

Predictive UX: Designing Future-Proof Websites with AI and Machine Learning

In the realm of web design, AI and Machine Learning are less about creating a Skynet scenario and more about elevating user experiences to the realms of science fiction.
16
 min read  |   
Apr 11, 2024
 in 
Design
Dion Lovrecich

PPC on a Shoestring: Tips for Small Businesses and Startups

Navigating the PPC landscape with a limited budget is akin to being a culinary genius in a kitchen where the only available ingredients are instant noodles, canned beans, and a rather dubious-looking potato. It's about being resourceful, creative, and understanding that sometimes, less is indeed more.
14
 min read  |   
Apr 11, 2024
 in 
Ads
Dion Lovrecich

Adaptive Content: Personalising User Experience Through AI and Machine Learning

Adaptive content is like a chameleon, seamlessly blending into the personal context of each viewer.
15
 min read  |   
Apr 10, 2024
 in 
AI
Dion Lovrecich

Algorithmic Astrology: Using Celestial Patterns to Predict SEO Trends

Welcome to the intriguing world of Algorithmic Astrology in SEO, a place where celestial events and search engine algorithms collide in the most unexpected ways.
13
 min read  |   
Apr 10, 2024
 in 
SEO
Dion Lovrecich

Privacy-Centric Design: Building Trust Through Transparent User Interfaces

In a world where your fridge knows more about your diet than your doctor, the clamour for digital privacy has reached a crescendo that's impossible to ignore.
16
 min read  |   
Apr 10, 2024
 in 
Design
Dion Lovrecich

Beyond Google and Facebook: Exploring Alternative Platforms for PPC Success

If there's a duopoly that keeps digital marketers on their toes, it’s surely the one helmed by Google and Facebook, wielding their colossal influence over the pay-per-click (PPC) advertising universe. Let's crack on and delve into the ins and outs of their dominance before peeking over the fence at other lucrative pastures.
12
 min read  |   
Apr 9, 2024
 in 
SEO
Dion Lovrecich

Beyond Google: SEO Strategies for Bing, DuckDuckGo, and Other Search Engines

Deciphering the algorithms of Bing, DuckDuckGo, and other search engines is akin to unlocking a series of less popular, yet intriguing, secret codes—each with its own rules and rewards. While Google might be the giant whose algorithm puzzles attract the most attention, understanding how its competitors work can provide significant competitive advantages in specific niches or markets.
15
 min read  |   
Apr 9, 2024
 in 
SEO
Dion Lovrecich

Content Depth vs Keyword Density: What Matters More for SEO?

From the nitty-gritty of keyword stuffing to the nuanced demands of content quality—SEO has indeed come a long way. Let's unearth how these practices have evolved and why the pendulum has swung from one extreme to the other, shall we?
11
 min read  |   
Apr 9, 2024
 in 
SEO
Dion Lovrecich

Anticipatory Design: Using Predictive Analytics to Streamline User Choices

Anticipatory Design, not just a buzzword thrown around in UX/UI discussions over flat whites and macchiatos, is a profound strategy aimed at simplifying user decisions by predicting those decisions before they are even made.
12
 min read  |   
Apr 8, 2024
 in 
Design
Dion Lovrecich

PPC for Subscription Services: Acquiring and Retaining Customers

In the realm of subscription services, PPC isn't just about generating leads; it's about initiating and maintaining a long-term relationship.
15
 min read  |   
Apr 8, 2024
 in 
SEO Content
Dion Lovrecich

Adapting PPC Campaigns for Voice Search: Staying Ahead in a Changing Landscape

Welcome to the brave new world where your voice is the new cursor. As we pivot from the tap-tap of keyboard to voice search.
14
 min read  |   
Apr 4, 2024
 in 
Google Ads
Dion Lovrecich

Cultural Archetypes and Their Influence on Global SEO Practices

As digital landscapes continue to merge and intertwine globally, the emphasis on cultural sensitivity within SEO practices is not just a trend; it's evolving into a fundamental necessity.
13
 min read  |   
Apr 3, 2024
 in 
SEO
Dion Lovrecich

Bridging the Gap: SEO Strategies for Multilingual Websites

When venturing into the realm of multilingual SEO, there are several key considerations to keep in mind. It's not simply a matter of translating content; it's about crafting a cohesive strategy that resonates across different languages and cultures.
11
 min read  |   
Apr 1, 2024
 in 
SEO
Dion Lovrecich

Cognitive Load Theory in Website Design: Balancing Information for Better User Experience

Diving into the types of cognitive load — it’s a bit like sorting your weekly groceries into perishables, non-perishables, and why-did-I-buy-this-again? Understanding these distinctions in cognitive load is essential for web designers to create experiences that don’t just sparkle but also stick in the memory longer than your last online password.
12
 min read  |   
Mar 31, 2024
 in 
Design
Dion Lovrecich

Designing for the Senses: A Multisensory Approach to Web Design

Whoever thought we’d be discussing the merits of multisensory design in what used to be a predominantly visual medium? Yet here we are, at the cutting edge of digital experience, where engaging multiple senses isn’t just whimsy but an integral part of web design evolution. Let's unpack the layers of multisensory design and its monumental impact on user engagement and brand loyalty.
14
 min read  |   
Mar 26, 2024
 in 
Design
Dion Lovrecich

E-A-T Your Way to the Top: Expertise, Authoritativeness, and Trustworthiness in SEO

If you ever thought the internet was just a phase, well, you might want to sit down for this one. It’s not going anywhere, and neither is the necessity for content creators to build and showcase genuine expertise in their niches.
15
 min read  |   
Mar 25, 2024
 in 
SEO
Dion Lovrecich

Dynamic Creative Optimisation in PPC: Tailoring Ads to Individual Users

The joy of Dynamic Creative Optimisation (DCO)—not your average picnic in the park, but rather a sophisticated feast of data-driven advertising techniques. Let's dive into how DCO is revolutionising the pay-per-click (PPC) advertising sector by bringing a level of personalisation that would make even the most bespoke tailor envious.
13
 min read  |   
Mar 16, 2024
 in 
Agency
Dion Lovrecich

Cross-Channel PPC Strategies: Integrating PPC with Email and Social Media Campaigns

The age-old quest of merging PPC with email and social media campaigns—sounds a bit like trying to blend oil and water, doesn't it? Yet, when done right, it’s more like a perfectly emulsified vinaigrette, enhancing the flavour of your digital marketing efforts.
14
 min read  |   
Mar 15, 2024
 in 
Ads
Dion Lovrecich

Crafting Immersive Narrative Experiences in Web Design for Brand Storytelling

Storytelling, you see, isn’t just for books and bedtime; it's a strategic arsenal in digital branding that engages, enthralls, and ultimately, ensnares. It's the digital whisper that speaks volumes more than traditional marketing jargon could ever hope to achieve. With each scroll, a story unfolds, making potential customers feel like part of a journey rather than mere spectators. This is not just creative—it’s tactical.
14
 min read  |   
Mar 13, 2024
 in 
Design
Dion Lovrecich

Dark Patterns in Web Design: Ethical Considerations and Alternatives

When you think you’re just innocently clicking through a website but find yourself ensnared in a web of sneaky checkboxes and hidden costs, congratulations—you’ve just encountered dark patterns.
15
 min read  |   
Mar 13, 2024
 in 
Design
Dion Lovrecich

PPC for Non-Profits: Maximising Donations and Awareness with Limited Budgets

Navigating the treacherous waters of PPC on a non-profit shoestring budget? Fear not! It's like hosting a gourmet dinner party on a fast-food budget — entirely doable with a bit of creativity and savvy planning. Let’s unpack some strategies to make every penny count and turn those clicks into impactful actions.
15
 min read  |   
Feb 9, 2024
 in 
Agency
Danielle Henderson

Instagram Advertising: Current Trends and Future Predictions

This article explores current trends in Instagram advertising and predicts future developments, providing valuable insights for marketers and businesses aiming to leverage the platform's vast potential.
8
 min read  |   
Feb 8, 2024
 in 
Agency
Dion Lovrecich

Melbourne and Geelong's Top 3 SEO Agencies

Based on my 20 years working at SEO agencies in Melbourne and Geelong. It's the top 3 based on performance and processes.
9
 min read  |   
Feb 2, 2024
 in 
SEO
Simone Robinson

Google SERP Changes Expected in 2024 and Beyond

Staying ahead of the curve is not just a necessity; it's a vital strategy! Get involved people!...
7
 min read  |   
Jan 23, 2024
 in 
AI
Steve Murray

Microsoft Advertising: A Comprehensive Guide to Maximize Your Campaigns

33 items that you must know to fully optimise Microsoft Ads. Check out the list...
10
 min read  |   
Jan 16, 2024
 in 
Ads
Danielle Henderson

Ecommerce conversion rate optimisation: Do this but only if you want more money.

Ecommerce conversion rates can be maximised by following this guide. It's not complicated and it works!
6
 min read  |   
Jan 5, 2024
 in 
CRO
Dion Lovrecich

Google SERPs: How to Optimise Every Aspect of Google's Search Results

From SERP features to dissecting the dynamics of rich snippets and knowledge panels, we cover it all.
20
 min read  |   
Jan 3, 2024
 in 
SEO
Dion Lovrecich

Exploring the Latest Marketing Trends: From 2023-2024

Staying in touch of the latest trends is crucial for any professional looking to maintain a competitive edge.
5
 min read  |   
Dec 21, 2023
 in 
Agency
Simone Robinson

Best Practice PPC Advertising Methods: A Comprehensive Guide for Industry Professionals

This article delves into the intricacies of PPC advertising, offering a detailed exploration of best practices. Check it out.
6
 min read  |   
Dec 21, 2023
 in 
Ads
Dion Lovrecich

Headless CMS and its Impacts on SEO: A Detailed Analysis for Industry Professionals

Headless CMS and its Impacts on SEO: A Detailed Analysis for Industry Professionals
8
 min read  |   
Dec 21, 2023
 in 
SEO
Danielle Henderson

The In-Depth Guide to SEO Website Migrations: Navigating Technical Complexities

We delve into Advanced Technical Aspects of SEO Website Migrations. Let's see if you can keep up...
9
 min read  |   
Dec 20, 2023
 in 
Technical SEO
Dion Lovrecich

Webflow versus Wordpress: The Last Boss Battle

Extra Strength advocate the use of both Wordpress and Webflow so in this article we look at the pros and cons of each platform.
7
 min read  |   
Dec 5, 2023
 in 
Design
Danielle Henderson

SEO along Victoria's surf coast - how does it differ?

Explore the unique challenges and opportunities of implementing SEO strategies along Victoria's stunning surf coast.
6
 min read  |   
Dec 3, 2023
 in 
SEO
Steve Murray

12 questions (with ideal answers) to ask your new Google Ads agency

Looking to hire a new Google Ads agency? Get ready with our comprehensive guide featuring 12 essential questions and their ideal answers to ask potential agencies.
8
 min read  |   
Nov 29, 2023
 in 
Ads
Simone Robinson

The ultimate checklist for choosing an SEO agency

Looking to boost your online presence? Check out our ultimate checklist for choosing an SEO agency.
9
 min read  |   
Nov 24, 2023
 in 
SEO
Dion Lovrecich

How has technical SEO evolved in Australia

Discover the fascinating evolution of technical SEO in Australia and gain valuable insights into the latest trends and strategies shaping the digital landscape.
8
 min read  |   
Nov 22, 2023
 in 
SEO
Dion Lovrecich

Best Practice SEO in 2024: A Technical Guide for Geniuses

In 2024, the SEO landscape is marked by new challenges and opportunities. In this comprehensive guide, we'll explore the best practices for SEO in 2024, drawing insights from authoritative voices in the field.
8
 min read  |   
Nov 1, 2023
 in 
SEO
Danielle Henderson

PPC Advertising Trends: A Decade in Review (2014-2024)

From 2014 to 2024 the PPC landscape has changed a heck of a lot so let's analyse what worked, what didn't and what will...
7
 min read  |   
Oct 27, 2023
 in 
Ads